Graphic design has always needed to embrace other knowledge, other experiences. Derived from the culture of the street or from fine art and other creative disciplines, or from the deterministic nature of the technology used in putting the message across -- muses emerge anytime, anyplace. This is then applied to the solution of a client's communications problem. The bottom-line is all design, all advertising is a solution to a problem.

So it is with the design dialogue: every production is improved by knowledge that comes from outside the profession. Incorporate an awareness of who is seeing the message and the context in which it is being received, add brilliant design and cost-effective production and you have our strategy. Better yet, you have the solution to your communications problem.
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